Haldiram’s is an obvious choice for a mid-way stopover if you are travelling on NH 8, the Delhi-Jaipur highway. It’s tangy aloo bhujia has no substitute anywhere in the world and its other delicious Indian snacks are equally drool-worthy. Haldiram’s sweets and snacks have reached every Indian household and even crossed the border. But do you know how it all began?
The history of Haldiram Bhujiawala is older than the independence of India. Starting from a small shop in Bikaner, Rajasthan, Halidram’s blossomed into a company with an annual turnover of more than 3,500 crore.
It was in 1937, when Gangabisanji Agarwal ran a small snack shop in Bikaner. It’s said that the shop was started by his father Tansukhdas, who originally ventured into the Bhujya business, but it gained popularity under Gangabisanji. Later the shop was renamed Hardiram’s, which was also Gangabisanji’s other name.
The business expanded and the first shop was set up in Delhi, in 1982. Ten years later, the company was exporting its snacks to the US. Today, Haldiram’s sells more than 100 products has its presence in over 50 countries of the world.
Although the snacks and sweets giant faced a setback in 2015 when the US refused the import of its products, citing reasons that some of its items contained pesticides. Nonetheless, the company still earns a yearly revenue that’s more than the combined revenue of McDonald’s and Domino’s. Today, the company’s business in Delhi, Nagpur, and Kolkata is run by the sons and grandsons of Gangabisanji Agarwal.
According to the company’s website, the restaurants consumes up to 3.8 billion liters of milk, 80 million kilograms of butter, 62 million kg of potatoes and 60 million kg of pure ghee each year.
And that’s how we get a variety of Indian sweets and snacks in vibrant flavours!