When it comes to modern-day cricket, only a handful of cricketers can stake claim to the kind of reputation Virat Kohli has earned in recent times. Whether it’s his explosive batting or aggressive captaincy, the Indian captain continues to grow his fanbase in almost every corner of the world.
While his majestic batting continues to enthral fans across the globe, Kohli’s aggressive captaincy has helped Team India scale new heights in international cricket. Thanks to his exploits on the field, the Delhi lad is now even more pivotal off it, becoming a marketer’s prized possession.
His success on the field has allowed him to rake in big bucks through endorsement deals where premier brands aim to cash-in on his popularity to promote their respective products. Given his huge fan following, Kohli has also become one of the pivotal social media influencers with his fitness and fashion quotient.
The 29-year-old has over 15 million followers on Instagram, more than 20 million on Twitter and a little over 36 million followers on Facebook. Amid a hectic schedule, a majority of popular athletes tend to appoint agencies to manage their social media account for user engagement. And, Kohli is no different.
According to Forbes, the Indian captain has emerged as the most expensive Indian athlete where he earns a staggering $500,000 (Rs 3.2 crore) per promotional Instagram post. To put things in perspective, Kohli earns the same amount as Real Madrid star Cristiano Ronaldo does through Instagram. Comedian Kevin Hart leads the list with a whopping $1 million (Rs 6.4 crore) per post.
Earlier this year, Kohli’s net worth was estimated to be around $22 million (Rs 141.3 crore), with $19 million (Rs 122 crore) flooding in via endorsements alone. The Indian batting sensation is also believed to have hiked his fee for advertisements. From Rs 2.5-4 crore a day, Kohli has increased his fee to Rs 5 crore for endorsing a brand on TV.
Kohli was the only Indian included in the Forbes’ list of the top 100 highest-paid athletes where he was placed at the 88th spot. He was also included among the most marketable athletes of 2017, leaving behind the likes of Barcelona talisman Lionel Messi.
Photo: © BCCL (Main Image)
Source of news : Mensxp