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Xiaomi Catches Up With Samsung As The Leading Smartphone Maker In India

As per the latest IDC Quarterly Smartphone Tracker, Q3 2017, Xiaomi and Samsung are the number one smartphone vendors in India with a market share of 23.5 percent. In a statement, Xiaomi said it had shipped 9.2 million smartphones during the quarter and has seen a growth rate of nearly 300 per cent year-on-year.

Xiaomi Catches Up With Samsung As The Leading Smartphone Maker In India© Xiaomi

In the given quarter, three out of the top five smartphones included the Redmi Note 4, Redmi 4, and Redmi 4A. The Redmi Note 4 is particularly interesting because it is again the best-selling smartphone in India as the company shipped roughly 4 million units this quarter. IDC pointed out that Xiaomi’s aggressive approach for pricing its smartphones made it a clear winner in selling devices on e-commerce retailers and direct Internet platform. 

“Xiaomi’s aggressive pricing made the brand a clear winner in selling devices on eTailers and direct internet platform. The brand’s offline expansion through preferred partner program and Mi stores are also getting a good response as its shipments doubled from the last quarter,” said IDC in the report.

Xiaomi Catches Up With Samsung As The Leading Smartphone Maker In India© IDC

On the other hand, Samsung registered a 39 percent sequential growth (QoQ) and 23 percent growth year-on-year (YOY). The Galaxy J2, Galaxy J7 Nxt, and GalaxyJ7 Max were the key models that contributed to almost 60 percent of Samsung’s volume.

Xiaomi Catches Up With Samsung As The Leading Smartphone Maker In India© Samsung

“In the coming few quarters, both Samsung and Xiaomi will need to further strengthen their channel play and significantly differentiate their products on technology and quality to sustain and fight for leadership in this hyper competitive smartphone market,” said Upasana Joshi, Senior Analyst, IDC India.

Xiaomi Catches Up With Samsung As The Leading Smartphone Maker In India© BCCL

Other players in the tally included Lenovo / Motorola (9 percent), Vivo (8.5 percent) and OPPO (7.9 per cent). Vivo slipped to fourth position as its shipments declined after a record breaking second quarter, although the company registered a healthy 153 percent annual growth. OPPO’s shipments increased by 40 percent sequentially and 81 percent from same period last year.

As per the report, smartphone shipments in India reached a record high of 39 million units with a growth of 40% QoQ, and 21% YoY.

IDC attributes the rise in smartphone shipments to the pre-festive season sales and attractive deals on smartphones offered by Amazon, Flipkart and other online stores. Around 13 million smartphones were sold online in the September quarter, making for a year-on-year growth of 35% and quarter-on-quarter growth of 73%.

Source: IDC

Photo: © BCCL (Main Image)

Source of news : Mensxp

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