(CNN) — The line to get in was curled around the block.
Twentysomethings in fox-print shirts and retro sunglasses checked their phones nervously. It was the hottest event in Brooklyn on a Saturday afternoon. But it wasn’t a club or a trendy new restaurant opening.
It was a festival dedicated to all things cheese.
What rhymes with cheese?
CMI founder Adam Moskowitz in his cow outfit.
Its founder, Adam Moskowitz, is the third-generation owner of a cheese importing company. He’s also a part-time rapper who likes to wear a cow costume — complete with a giant bell around his neck — when he emcees the CMI.
Originally, the CMI was an industry hangout at Moskowitz’s company, Larkin’s, a cheese-storage facility.
Now, it’s a full-on biannual festival (summers in Brooklyn; winters in San Francisco) that filled the Brooklyn Expo Center event space to capacity in July 2018.
From cheese loving to monging
Cheesemongers show support for their colleagues.
In addition to simply being a place for members of the cheese community to catch up with each other, the festival is a place to learn about new cheeses and industry trends. It’s also an event to give cheesemongers and shop owners a chance to teach and share their knowledge with the public.
While the main event at CMI is the crowning of a champion cheesemonger, Moskowitz also wants to de-mystify fromage and make it something that everybody can enjoy eating without feeling intimidated.
“Cheesemongers are my best friends. Cheese is a gateway to a better world.”
News credit : Cnn