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Dream11 launches sports aggregator platform FanCode

CHENNAI: Fantasy sports platform Dream11 has launched FanCode, an ad-free multi-sport aggregator platform offering content, commerce and community engagement.

Launched with the evolving pattern of sports consumption in mind, Fancode will be independently led by industry veterans Yannick Colaco and Prasana Krishnan as chief business officer and chief strategy officer, respectively.

Colaco was previously the VP and MD of NBA India and Krishnan was the Executive VP and business head (Sports) of Sony Pictures Network India.

“It has been fascinating to witness the evolving landscape of Indian sports and the rapid rise of fan engagement. Our latest offering, FanCode, aims to be the single aggregator platform that will connect the evolved sports audience with relevant sports products and services. Under the capable leadership of Yannick and Prasana, we can expect to see FanCode changing the way an Indian sports fan consumes sports online,” Harsh Jain, co-founder and CEO, Dream11, said.

Commenting on the business plans for FanCode, Colaco, chief business officer, FanCode, said, “A comprehensive multi-sports content platform that provides in-game analysis, fantasy sports research, live match scores and others is the need of the hour. In all likelihood, the next wave of growth in sports consumption will mainly be driven by fantasy sports and sports content platforms. FanCode is a futuristic project with great potential.”

“The increasing popularity of sports leagues and fantasy sports has led to a significant rise in the demand for personalised, ad-free, multi-sports content, commerce and experiences. FanCode will soon become the single destination of choice for the avid sports fans in India,” Prasana Krishnan, chief strategy officer, FanCode said.

Launched in March 2019, FanCode offers curated sports experience across news, live match scores, research-based insights, fantasy sports statistics, and in-depth game analysis, all on a single platform.

FanCode, from the house of Dream11, has already amassed over one crore app installs by sports fans on Google Play Store and the App Store.

News credit : Indiatimes