The upwards average price swing of phones this season, compared to the previous year, can be attributed to the shift towards taller and narrower screen designs, the widespread use of more premium materials for the casing, and a bevy of features that phone makers have to offer now to stand a chance, like dual cameras, or neat biometry tricks for unlocking. Still, our disposable income hasn’t really changed all that much in the span of a year, that is why we asked you last week, in the year when top-shelf phone prices swung from $650+ on average, to $750+, how much are you really willing to pay for a phone?
Well, more than a half of our 4000+ respondents are only fine with last year’s flagship cutoff of $650 and below, while more than a fifth are satisfied with entry level phones at $350 and below. Just 24% of our respondents in total are prepared to pay what manufacturers are asking this season for their high-end devices, and we’d wager to bet that iPhone users are skewing the bill here, as they don’t really have any other option if they want to get the latest and greatest from Apple. Not to rain on the phone makers’ parade, but these results clearly show that folks would do with less pissing contests and piling of features, and more value-for-money offerings that don’t close in on the $1000 mark.
Samsung opened the floodgates when it charged a Benjamin more for its Galaxy S8 and S8+ than the starting price of the S7 and S7 edge last year, then priced the Note 8 at $830. Apple one-upped it with the $999 iPhone X, but also charges more for the iPhone 8 than it did for the iPhone 7 before it, while Google went all out with a 128 GB Pixel 2 XL that lands at $950.
Source of news : Phonearena