Clothing, Chudiddar/Anarkalis, Bottoms/Trousers, Indo-Western, Dupatta
Dressing up for weddings, pool parties, dinners and lunches has become mandatory with the coming of new designs and patterns in clothing. Weddings are no more just lehenga or suits and dinners aren’t just about putting a new one piece or top in your wardrobe. The new generation women across the world have overcome all negative notions and have proved themselves beyond doubt in all spheres of life including the most intricate and cumbersome world of entrepreneurship. Yes, there is no dearth of women who are confident, believe in themselves and have enormous fire in their bellies to take on the best in the business and beat them at their own game.
One such name is Payal Panchal, a budding entrepreneur of Ahmedabad; Payal and Pam, the name under which she operates her designer apparel studio, is a well know name for all kinds of designer clothes amongst the known fraternity of Ahmedabad. With her designer eye for colours & clean classic cuts, acumen for styling and forte on embroidery has put her above the rest. The expertise on embroidery includes Khatwork, Zardosi, Marodi and Gotapatti.
The black zardosi work blouse matched with a golden lehenga and a contrasting red dupatta, we feel is the star of the collection. Also in lehengas is the yellow lehenga acing in color combination with a pink dupatta over it. What amazes us is the ease with which they combine traditional with modern, the jacket over the skirt being a perfect example of it.
Also ladies don’t just visit this high-end multi-concept hub when you have a a festival marked in the calendar, because we bet they provide you with the some very fresh prints and designs in maxis and gowns that makes heads turn.
Each of her masterpieces speak of craftsmanship, skillful designs and customised stitches and cuts. Working with an extensive range of fabrics like cotton, chiffon, georgette, silk, crepe, bandhani, etc. has left no stone unturned as far as the creativity of the use of fabrics is concerned offering that fusion of Indian Heritage with International Styling.
With designs and trends changing everyday in the fashion industry the up to date fashion hub PAYAL & PAM is all set to keep you at the forefront of the most luxurious designs, in vogue. Cheers.
You can also follow them, for the latest updates:
Address: 107, ratna high street, naranpura, Ahmedabad.
Contact: 099041 59951
107, Ratna High Street, opp Ratnamani Head office, Naranpura Cross Roads, Ahmedabad.
News credit : Cityshor