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Porsche stays bullish on India; to drive in Taycan full-electric in 2020

NEW DELHI: The chips may be down in the auto industry, but German sports carmaker Porsche remains undeterred, lining up four new cars for the Indian market, including the debutant all-electric Taycan that will come early next year.

Pavan Shetty, Director of Porsche India, said that India remains a high-potential market for the company, even as sales here are currently in their infancy.

“India is seen as a key strategic market by our headquarters, and we will go full throttle here with our plans,” Shetty told TOI as the company drove in the new-generation of the 911 sports car which is priced upwards of Rs 1.82 crore (ex-showroom).

Porsche – which has the Cayenne SUV as its best-seller model – is part of German auto giant Volkswagen, and imports its cars here.

Shetty said that the company sold 434 units in India in 2017, which though dropped to 348 in 2018. “There have been ups and downs in the market, which is something that happens in many countries across the world. However, the impact on our numbers last year was due to non-availability of the Cayenne for around six months. Things are smoother now.”

As the new 911 hit the roads, the other launches planned by the company include the next-gen Macan SUV which will be introduced around July. “It will be priced aggressively, and we plan to get a greater traction from the model.”

A coupe version of the Cayenne will be launched towards the end of the year, which will be followed by the all-electric Taycan. The four-seater electric sports car goes from 0 to 100 kmph in 3.5 seconds and has a range of 500 km and rapid 800-volt charging.

It is believed that the car, when it gets launched in India, will cost upwards of Rs 1.5 crore. “We are already getting inquiries on the launch of the Taycan. India, with a high degree of focus on sustainable mobility, is surely an interesting market for this model,” Shetty said.

While the Cayenne accounts for the large chunk of the company’s sales here, the sports car portfolio of 718 and 911 models still accounts for around 30% of its volumes. Shetty said that while the metros are the mainstay for the company, demand also flows in from smaller centres such as Guwahati, Bhubaneswar, Bhopal and Indore.

News credit : Indiatimes