It first flagship store in Seoul at Hannam-daero 42-gil has commenced operation, including after sales, spares and service.
This strategic announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).
Vimal Sumbly, APAC business head, Royal Enfield, said, “Our focus is to sustain and expand our reach in international markets, especially in Asia Pacific region. Royal Enfield has seen consistent growth in the APAC region with 20% year-on-year growth. Korea is an important chapter in the growth story and we are thrilled to commence business here. We fully committed to focus all our energies on becoming part of the fabric of this country’s rich motorcycling culture.”
Royal Enfield is one of the fastest growing motorcycle brands in the world and one of the leading players in the mid-size motorcycle segment (250cc-750cc) globally.
Pablo Lee Jr, CEO of Kiheung Motors, said, “Royal Enfield motorcycles will offer Korean two-wheeler riders an opportunity to upgrade to a robust long-distance, leisure riding culture with its modern-classics machines, that are brilliant for long rides on the highway at the same time perfect to commute in heavy traffic in the city”.
Royal Enfield enters South Korea, with line-up of three of its widely popular models featuring single-cylinder engines currently up to 500 cc:
The iconic Bullet (500cc), available at a retail price of 5,500,000 won. Launched in 1932, it is the world’s oldest motorcycle in continuous production. Carrying the famed hand-painted pin stripes on its fuel tank.
The Classic (500c), the most popular Royal Enfield motorcycle model globally. Bearing an authentic vintage design and post-war styling, it is available in a large array of finishes at a retail price of Classic 500 at 5,950,000 won and Classic 500 Chrome at 6,200,000 won.
Royal Enfield’s most versatile motorcycle – the Himalayan (410cc), is the culmination of 60 years of enduring history in its spiritual home—the Himalayas, is purpose-built for adventure and touring, and designed to take riders almost everywhere they want to go – on road or off-road available at a retail price of 4,950,000 won.
News credit : Indiatimes