HTC has disclosed its earnings report for November 2017, and things are not looking good. The manufacturer’s revenue for the last month stands at NT$5.663 billion (~$188 million), down 6.61% from October and a whopping 26.16% from November 2016. Total sales for the January-November period have reached NT$58,1 billion (~$1.93 billion), a notable 19.03% lower than the same period of 2016.
Anyone following mobile tech news over the last few years will be unsurprised by these figures. Ever since Samsung overtook HTC as the top Android manufacturer in 2011, the Taiwanese OEM has been in a downward spiral. The downfall was further accelerated by a series of executive-level departures back in 2013 and 2014.
HTC’s fall from grace is a real shame, as the company can be regarded as one of the true innovators in the smartphone space. For example, the HTC One M7
from 2013 was one of the first smartphones that featured a metal unibody, while the One M8
used a secondary camera for bokeh effects way before the iPhone 7 Plus
HTC has vowed to keep making smartphones in 2018, but at this point, the company will need to pull a rabbit out of a hat in order to stay afloat.