We all know someone who is diabetic- a family member, a friend…hell, even some of us reading this are diabetic! In fact, India is the diabetes capital of the world. Nothing to be proud of really, right? After all, statistics never lie and recent ones claim that 6.8 crore Indians are diabetic and by 2035, there will be 12.5 crore diabetic people. The rate at which diabetes is on the rise is mainly due to today’s fast-paced, hectic lifestyle, bad eating habits, irregular meal hours and stress. These lead to the advent of many disorders and what catches the eye are the alarming numbers surrounding diabetes. Mumbai, the financial hub of India is said to be the city which never sleeps but this comes with a flip side to it.
Some of us just know that diabetes has something to do with eating too many sweets or mithais, but it’s not just that. To put it simply, it is a medical condition that is caused due to the insufficient production and secretion of insulin from the pancreas and/or defective response of insulin. Diabetes is a chronic medical condition, which can luckily be curbed at the initial level by introducing lifestyle changes and controlled after its incidence through medicines in early stages and administration of external insulin in advanced stages. But why should we wait for this disease to reach us? Why not nip this epidemic in the bud by making those basic lifestyle changes early on?
This is the question the guys at Fortune VIVO are asking! They noticed that every third Mumbaikar is diabetic or is pre-diabetic and numbers only seem to go higher. For years, they have been trying to bring a positive change in the life of consumers. And to take this initiative forward, they decided to raise awareness among people about Mumbai’s increasing diabetes rate with the help of the Mumbai lifeline- the Dabbawalas. That is when Fortune VIVO Diabetes-Care Oil, a product by Adani Wilmar, which helps manage blood sugar level joined hands with Mumbai’s dabbawalas to start the #MakeMumbaiDiabetesFree initiative. The aim was to reach to out as many Mumbaikars as possible to make them aware of the importance of a healthy lifestyle and living a mithaas-bhari zindagi.
The initiative was then rolled out on November 14th, which is World Diabetes Day, when one morning dabbawalas set out on a mission to give mithaas-bhari deliveries to Mumbaikars. After all, they believe Khaane mein mithaas bhale hi mana ho, zindagi ki mithaas bani rahe.
You too can help reach out to billions by delivering this message, just like the dabbawalas. Share this video with your loved ones and family and let’s all take a step towards living a mithaas-bhari zindagi and #MakeMumbaiDiabetesFree.
News credit : Indiatimes