“Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine,” the official handle of Twitter Safety tweeted late on Monday.
Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follo… https://t.co/hV5EgqTJvG
— Twitter Safety (@TwitterSafety) 1554745248000
The tweet was quoted by the head of site integrity at the micro blogging site, Yoel Roth, who explained the reason behind the decision on Tuesday.
“Today, we lowered the limit on the number of accounts you can follow per day from 1,000 to 400. Some people are wondering why we picked 400. Well, I’m glad you asked… First things first: You can’t stop spam, bots, or other types of manipulation with rate limits alone. However, rate limits do make each spam account less effective, slower, and more expensive to operate,” he wrote in two different tweets. He also assured that “99.87% of Twitter users will be totally unaffected by this lower rate limit.”
First things first: You can’t stop spam, bots, or other types of manipulation with rate limits alone. However, rate… https://t.co/ArO7d9OEEH
— Yoel Roth (@yoyoel) 1554759106000
Roth added that Twitter finalised the number 400, and “not 100, or 58, or 17” because it’s a “reasonable limit that allows people to follow accounts they are interested in each day while stopping the most spams.”
“Certain types of inorganic follow behaviour, like follow churning (repeatedly following and unfollowing the same account in the hopes of growing your followers), are prohibited in the Twitter Rules… We found that nearly half of all accounts who made more than 400 follows per day were churning. That amounted to more than 20 million follows each day, and a high rate of blocks and spam reports — a clear signal that inorganic follows are super annoying,” he wrote in a thread consisting eight tweets.