As you can imagine, there’s a lot riding on a domain name. Thus, the world’s largest online retailer is battling the custodians of the world’s largest rainforest for the rights to the name. This Sunday, Amazon, the retail behemoth that is, will put forward a new proposal at the Internet Corporation for Assigned Names and Numbers — better known as Icann — the body that assigns domain names. If the eight South American nations that are opposing the company — Brazil, Peru, Colombia, Ecuador, Bolivia, Venezuela, Guyana and Suriname — do not agree, then Icann will have to take a final call. The two parties have been bickering since 2012 when Amazon.com applied to use the domain name .amazon but have failed to reach a consensus despite multiple meetings.
The South American nations had proposed an overseeing committee comprising them and Amazon the company to decide on a shared usage of the .domain — book.domain and the like was okay to be given to the company but trip.amazon and hotel.amazon should be reserved for local tourism industry of the rainforest. Amazon Inc had proposed .amazonia or .amazonas for the region, while keeping .amazon for itself. Over to Icann, then!
News credit : Indiatimes